I'm a seasoned advertising professional with more than 25 years of incredibly valuable experience.
I am passionate about helping companies become
more efficient and profitable.

Judy Sargent

Judy Sargent, Founder & Process Expert

My name is Judy Sargent and I have over 25 years of advertising and corporate marketing experience at both large and small companies. In my early years of advertising at WHM&G and WestWayne, I mastered the basics of trafficking multiple projects for multiple clients in a fast paced environment. I then moved forward to ASO where I was given the opportunity to branch out from my basic traffic duties and was given the title The Governess of Traffic.

At ASO, I became intimately involved with the operations and financial processes of the agency along with being given my first opportunity to try my hand at account management. My next venture took me out of ad agencies to the corporate world of marketing. I began working with a land developer as their account, traffic and production manager. This company decided to move to Orlando shortly into my term and although I was invited to continue with them in Orlando I decided Atlanta was where I wanted to stay. Along with 3 of the creative staff, I decided to move to another land developer that did not currently have an internal marketing team where I developed processes from scratch and I again played the role of account, traffic, print production and general operations manager.

With the turn in the economy beginning and seeing the downswing in land development, I ventured off on my own and started Sargent Workflow Solutions in November of 2007. I know that it is highly important to be as efficient and profitable as possible. This is now my goal to provide companies with the tools and processes to do so!

Resume & Work Experience

Personal Attributes

  • Detail oriented

  • Able to multitask

  • Self-starter

  • Motivated by new challenges

  • Fosters and supports a team environment

Employment

Fall 2017 – 2020: American Advertising Federation of Orange County, CA Board Member

Fall 2007 – Present: Efficiency Process Consultant | Business & Life Coach, Sargent Workflow Solutions, LLC.

  • Provide expert evaluation or set up of creative workflow processes for both advertising agencies and corporate marketing departments.These processes increase efficiency and profitability.

  • Business & Life Coaching with a straight forward and positive approach. I bring a knowledge and understanding of the unique challenges individuals face both professionally and personally in our industry and others.

  • Recruiting of advertising professionals, training of new or current Traffic/Production Managers and will manage difficult short term projects that are multifaceted for companies in need of an external resource.

August 2006 – Sept 2007: Production|Traffic|Account Manager, The Settings Marketing Company and Land Resource Companies

  • Established a process from scratch which included workflow, database system and financials

  • Communicated with all print vendors for printing, estimating and invoicing

  • Scheduled/assigned creative teams and project timelines

  • Involved in all aspects of creative in the company from planning, branding and execution

May 2001 – August 2006: Senior Traffic Manager, Ames Scullin O'Haire Advertising

  • Managed and billed $850k Disney on Ice Project

  • Added insurmountable knowledge to all accounts by having a full and
    intimate understanding of all of our client's products

  • Acted as central person of communication within the agency ensuring open
    teamwork and communication

  • Responsible for the flow of all information through the agency from creative
    jobs to accounting functions to media and general office support of all clients
    serviced by the agency

  • Hired and supported employees from all disciplines within the agency

  • Point of contact for all clients when Account Executives are not available

  • Participated in New Business ventures

  • Maintained weekly status reports and meetings to ensure clear
    communication within every department in the agency

March 1997 – May 2001: Senior Traffic Manager, WestWayne Advertising

  • Responsible for the flow of creative jobs, scheduled/assigned creative
    teams and project timelines

  • Lead and presented educational seminars about my position to educate all
    staff on job functions

  • Maintained weekly status reports and meetings to ensure clear
    communication with every department in the agency

August 1996 – March 1997 : Traffic Manager, WHM&G Advertising

  • Responsible for the flow of creative jobs, scheduled/assigned creative teams and project timelines

  • Maintained weekly status reports and meetings to ensure clear communication with every department in the agency

Education

University of Rhode Island 1991--1995